In contrast to the $666 Apple I, a kit computer with limited appeal, the $1,298 Apple II is the first personal computer designed for the mass market, thanks to its attractive low-slung case that was complete with standard keyboard, power supply, and color graphics capability. Honorable Mention Scott Named President: Markkula’s former Fairchild Semiconductor co-worker Michael Scott brings professional management and corporate infrastructure to Apple.
On April Fools’ Day, Apple Computer Company is founded in a residential garage by Steve Jobs and Stephen Wozniak, both college drop-outs. Fearing financial ruin, the third co-founder—Ronald Wayne—relinquishes his 10 percent stake in the partnership for only $800 less than two weeks later. Honorable Mention Markkula Writes Business Plan: In November, chip industry veteran Mike Markkula helps Jobs write a business plan, predicting sales of $500 million in 10 years.